How maxp Became the Prequel to Every Gen Z's Self-Development Story
COURSE PLATFORM :
In Short: We need a creative concept, website, videos for self development courses targeting generation Z.
problem: gen-z hates self development
Our rivals? TikTok and Netflix.
The mission was clear but tough: Make self-improvement irresistible for kids who’d rather scroll and stream.
The Fix: Level 0 Approach
MAXP isn’t just another course platform. It's the starting line for Gen Z's personal growth journey.
deadline is close.
AI is closer.
We chose to begin anew two months prior to the deadline, primarily due to the user's dissatisfaction.
Consequently, we sought assistance from a tool that could accelerate our workflow and ensure timely delivery.
We began exploring generative AI to assist us in developing a fresh, more sophisticated design.
We successfully established a uniform design approach within Midjourney, thanks to the prompts refined in ChatGPT.
The production of graphic assets has now became 100x more efficient than ever before.
Some of the first graphic elements
MEET THE SPACE COW
In general, the tone of communication required a shift from serious to highly sarcastic.
Our solution was to introduce a narrator who's unorthodox, doesn't take matters earnestly, and primarily offers amusement.
We crafted this persona and penned a script precisely designed for Lt. Gen. President Space Cow III, slightly molding the narrative.
MAXP: FINDING THE HEIR OF THE SPACE COW
We've transformed the message to be more engaging and amusing. Space Cow, the all-encompassing entity, seeks an individual to inherit its responsibilities as the Universal Emperor.
To locate a worthy cadet, it established MAXP.
Each planet presents a challenge that aspiring cadets must triumph over in their quest to become the successor of Space Cow.
crafting the character
We've duplicated our actor's voice at Eleven Labs, imparting an uncanny artificial touch to Space cow, refined every sentence and employed Descript for captions.