LED BY:
Darwin & the machines
executed by:
uhumdrum
čsob
video content
how we filled a tiktok of the biggest czech bank with crazy sketches
🎯 Mission:
We were tasked with sticking to scripts from Darwin and the Machines agency while keeping the core message clear. The aim was to break away from the usual banking TikToks.
😎 Target audience:
Young adults familiar with TikTok, who are looking for financial insights but in a fun, relatable way.
👀 Solution:
We were given the creative freedom to interpret scripts, which led us to start with basic green screen sketches and evolve into cinematic creations.
credits
Director, Scriptwriting
Tady Kapic, Uhumdrum
Motion Design, Post-production
Štěpán Varvařovský, Uhumdrum
Production
Vojtěch Janovič, Uhumdrum
Creative Director
Marián Fury, Darwin & The Machines
Account Manager
Dominika Nechvílová, Darwin & The Machines