LED BY:
CIRCLE LINE
executed by:
uhumdrum
MESSAGE
IN A BOTTLE
The Gamified HR Campaign that Re-Defined Engineering Culture
🎯 Mission:
To create a one-of-a-kind, gamified HR campaign that not only showcases Konplan's unique engineering capabilities but also promotes company awareness in a way that stands out in the engineering industry.
😎 Target audience:
Young adults interested in engineering careers, particularly those who are captivated by interactive and challenging experiences like escape rooms.
👀 Solution:
In collaboration with Circle Line, we designed an escape room experience situated within Konplan's engineering building. The game was based on a fictional story that ties into Konplan's engineering solutions for a more sustainable future. The campaign was complemented by a matchmaking-style website to form teams for the escape room.
Enter the Konplan Universe: Message in a Bottle
UX/UI
Made the custom interface of the matchmaking website and built the whole system behind it.
escape room game design
Co-created the creative and brought the game to life.
escape room in-game assets
Helped to shape the overall visual style, created in-game assets. Began to experiment with AI-generated images and included them inside the in-game assets, before it was cool.
200+ people inside escape room
All terms booked. Campaign was a success. Everyone in the Pilsen knows that there was an escape room and that Konplan was behind it,
credits
Product management, Escape Room operation
Tady Kapic, Uhumdrum
Creative Director, Escape Room Music
Ondřej Rudolf, Circle Line
Game Narrative
Matyáš Rudolf
Project Management
Markéta Tupá, Circle Line
Art
Petr Šrédl