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How maxp Became the Prequel to Every Gen Z's Self-Development Story

  • MAXP - COURSE PLATFORM -

MAXP
COURSE PLATFORM :

Mission : Create a captivating and non-traditional self-development course platform aimed specifically at igniting passion and curiosity among Generation Z audiences.

Target audience : Teens aged 12-19 across the European Union who find traditional self-development snooze-worthy.

Solution : To resonate with a Gen Z audience, we pioneered a 'Level 0' approach, offering introductory courses designed to ignite passion rather than compete with in-depth platforms.

The courses were stylized with a unique space theme, featuring our animated mascot, Space Cow.

Create a captivating and non-traditional self-development course platform aimed specifically at igniting passion and curiosity among Generation Z audiences.

Target audience: Teens aged 12-19 across the European Union who find traditional self-development snooze-worthy.

Solution: To resonate with a Gen Z audience, we pioneered a 'Level 0' approach, offering introductory courses designed to ignite passion rather than compete with in-depth platforms.

The courses were stylized with a unique space theme, featuring our animated mascot, Space Cow.

Create a captivating and non-traditional self-development course platform aimed specifically at igniting passion and curiosity among Generation Z audiences.

Target audience: Teens aged 12-19 across the European Union who find traditional self-development snooze-worthy.

Solution: To resonate with a Gen Z audience, we pioneered a 'Level 0' approach, offering introductory courses designed to ignite passion rather than compete with in-depth platforms.

The courses were stylized with a unique space theme, featuring our animated mascot, Space Cow.

HERE

HERE

HERE

IS

IS

IS

HOW

HOW

HOW

IT

IT

IT

WENT

WENT

WENT

the brief

In Short: We need a creative concept, website, videos for self development courses targeting generation Z.

MARTIN VÍTEK

NFVAP

Uhumdrum, let's team up again. We rocked last time, let's go bigger.

Tady Kapic

Uhumdrum

Say no more! 🚀 What's cooking?

MARTIN VÍTEK

NFVAP

We need to build a platform for students that helps them with self-development. We need creative concept, brand, website design, videos, campaigns… The whole package.

MARTIN VÍTEK

NFVAP

Would that be a problem?

Tady Kapic

Uhumdrum

Not at all! 😊😊😊

problem appeared
Our Work
Our Work

problem: gen-z hates self development

Our rivals? TikTok and Netflix.

The mission was clear but tough: Make self-improvement irresistible for kids who’d rather scroll and stream.

The Fix: Level 0 Approach

MAXP isn’t just another course platform. It's the starting line for Gen Z's personal growth journey.

deadline is close.
AI is closer.

We chose to begin anew two months prior to the deadline, primarily due to the user's dissatisfaction.

Consequently, we sought assistance from a tool that could accelerate our workflow and ensure timely delivery.

We began exploring generative AI to assist us in developing a fresh, more sophisticated design.

We successfully established a uniform design approach within Midjourney, thanks to the prompts refined in ChatGPT.

The production of graphic assets has now became 100x more efficient than ever before.

Some of the first graphic elements

MEET THE SPACE COW

In general, the tone of communication required a shift from serious to highly sarcastic.

Our solution was to introduce a narrator who's unorthodox, doesn't take matters earnestly, and primarily offers amusement.

We crafted this persona and penned a script precisely designed for Lt. Gen. President Space Cow III, slightly molding the narrative.

MAXP: FINDING THE HEIR OF THE SPACE COW

We've transformed the message to be more engaging and amusing. Space Cow, the all-encompassing entity, seeks an individual to inherit its responsibilities as the Universal Emperor.

To locate a worthy cadet, it established MAXP.

Each planet presents a challenge that aspiring cadets must triumph over in their quest to become the successor of Space Cow.

crafting the character

We've duplicated our actor's voice at Eleven Labs, imparting an uncanny artificial touch to Space cow, refined every sentence and employed Descript for captions.

final DELIVERY